Vegan Friendly Makeup Brands

Vegan and Cruelty free makeup brands are so important, and it’s reassuring to know what you’re putting on your face in the name of beauty hasn’t harmed any creatures or the environment in any way. Most makeup brands these days are vegan friendly, but some aren’t as well known as non-vegan brands. Here are some of my favourite lesser known 100% cruelty free brands:

Lime Crime 

Lime Crime cosmetics were created by Doe Deere who thought there wasn’t enough crazily bright coloured makeup on the market, so she started her own brand. Their lipsticks come in almost every colour, and the packaging is super cute:


(Colour: Airborne Unicorn)

Some people collect all the lipsticks just for their packaging, because they look so good at your makeup table.

Lime Crime also have a great selection of multi-coloured liquid liners:


In 8 different colours (above: Blue Milk)

Their current hero product is their matte lipcolour range, Velvetines, that applies like a gloss and dries completely matte.

velvetine-pinkvelvet_1_2 pinikvelvet-lipswatch

Giving you velvet looking lips!

Lime Crime is an american brand, but you can buy from online stockists,

On there, the Velvetines cost £13, the lipsticks £12.50 and the eyeliners are just £9.

Next, Sugar Pill

Sugar pill are arguably most famous for their 100% vegan makeup brushes:


The Entire set (4 brushes) costs $68 which is about £50, and consists of a Tapered Blending brush, a Precision Eyeliner brush, a Large Eyeshadow brush and a Lip brush.

They also do some bonkers eyeshadow colours and pigments ranging from £12-16.


The eyeshadows are available in the UK on

 Next up is OCC (Obsessive Compulsive Cosmetics)

I have loved this brand since it was just their Lip Tars and I had to get them shipped from America. Now they have a whole range of products and plenty of UK stockists, including Selfridges.

The Lip Tars are priced at £11.50 and, they come with a free application brush. You apply it wet and it dries to a lipstick texture:


Above are swatches of some of the colours. They have a minty scent which might be off putting for the odour sensitive, but I quite like it.

They now also do pigments, eyeshadows, concealers, foundations and coloured pencils for eyes or lips.

Other great vegan makeup brands include:

Bare Minerals

Beauty Blender

Ben Nye Makeup

Dose of Color [sic]


Josie Maran Cosmetics


Nyx Cosmetics

Sigma Brushes

Too Faced

Urban Decay

These are all really good brands, not just for being cruelty free, but also in quality. I have only featured a selection of 3 that I think are fun and should be more well known.



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